Investment advisory services are offered by professionals or firms to assist clients in making informed investment decisions. Advisors evaluate clients' financial goals, risk tolerance, and time horizon to create a customized investment strategy. They provide guidance on asset allocation, selecting stocks, bonds, mutual funds, and other investments. Continuous monitoring and adjustments are part of the service to ensure the portfolio aligns with the client's objectives. Fee structures can include asset-based fees, hourly fees, or commissions. It's vital to choose a reputable advisor who adheres to fiduciary standards, putting the client's best interests first.